Lead Strategist working with Droga5 on the first ever New York Times brand campaign of its scale -- "The Truth Is Hard" campaign. Launching with an ad placement in the Oscars, the campaign also featured out-of-home, print, digital and social work.
The New York Times’ first brand campaign of its scale, based on the concept that the truth is hard to find and to know, but The Times is constantly in pursuit of it.