Helping brands tell their story.

About

Welcome!

I help mission-driven brands tell their story, evolve with culture, and communicate more effectively.

 
BRANDS:
Amazon Music
Amazon Alexa
The New York Times
Shine Text (acquired by Headspace)
Verizon
HBO
Scripps Networks
Wheat Thins
+more

I'm Sabena, a brand strategist and born-and-raised New Yorker, now living in Seattle. When I'm not at work, I like to write, read (especially Harry Potter, over and over) cook, and eat the things I cook (and more often the things I don't).

While you’re here, feel free to have a look at my work!

I would love to hear from you. My resume is available at this link, reach out anytime.